Food for thought
Reflections of our leaders on the ever changing world around us
The ability to adapt successfully to changing circumstances requires strategic longer-term thinking: global trends, societal needs, the directions our markets are moving in and consumer needs. Without this, businesses run the risk of missing the threats and opportunities presented by major technological, economic and societal changes.
We have defined a number of focus areas based on insight into these trends and needs. They guide our long-term innovation strategy.
Some of this thinking is revealed in the articles below.